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Inquiry-to-Install · For Residential Contractors

Close More of the Jobs You Already Quote

Homeowners decide who they trust before your estimate lands. When nothing earns that trust early, they start comparing and default to the cheapest quote.

Let's Connect See What It’s Costing You

Sound Familiar?

If any of these hit home, you’re losing jobs you should be winning.

Price

Homeowners compare three quotes and pick the cheapest.

Three similar quotes leave one number to judge. Trust gives them a reason to pick you at your price.

First impression

Your estimate arrives before anyone knows who you are.

A short owner intro that arrives before you do changes how the price reads when it lands.

Proof

Happy customers would vouch for you. Nobody asked them on camera.

A real customer answering a skeptic's question does more than any claim you make about yourself.

Watch the Overview

Where trust breaks down between the inquiry and the install, and what fixes it.

What Is Low Trust Costing You?

Move the sliders to match your business and see what a stronger first impression is worth.

Your numbers
30
25%
$12,000

The estimate assumes stronger trust lifts your close rate by 10 points, up to 60%.

What stronger trust is worth
$432,000
more revenue a year, from the inquiries you already get
Today90 jobs a year · $1,080,000
With stronger trust126 jobs a year · $1,512,000
Find Your Trust Gap

Three Videos, Placed Where Jobs Are Won

After the first inquiry
The owner intro

Who you are, how you work and why homeowners can trust you in their home, sent right after they reach out.

Before the estimate
The process video

What happens from the first visit to the final walkthrough, so the next step feels familiar before it happens.

With the quote
The proof video

Real customers and finished projects, sent alongside your price so the decision feels safe.

85%

of people say watching a video has convinced them to buy.

Source: Wyzowl, Video Marketing Statistics 2026
2 in 3

are more likely to buy after a testimonial video from someone like them.

Source: Wyzowl
0.05s

is all it takes a visitor to judge how your website looks.

Source: Lindgaard et al., 2006

Built With Pine Creek Homes

Everything a homeowner sees before the first meeting, made for one custom home builder. The videos live on the website we built, so they work together.

Pine Creek Homes founders
The owner intro

The founders’ story

Who they are and how they build, seen before anyone meets in person.

Pine Creek Homes hiring video
The hiring video

Careers at Pine Creek

The same trust, carried into recruiting their crews.

Coming soon
The website

Where it all lives

Homeowners meet the team, see the process and read the proof in one place. See Web Design →

Kevin Johnson capturing an event
Who builds it

Built by Someone Who Sold at the Kitchen Table

Before I picked up a camera, I spent five years selling residential HVAC in people's homes and closed over $5 million in installs. I watched good contractors lose jobs to competitors who simply felt safer. This system is built to close that gap.

★★★★★
“Extremely professional. Made my vision for our company intro and interview commercial come to life and was super helpful throughout the entire production process.”
Matt Kehler · Google review

A Strong Fit If

✓
You're a residential service company already getting inquiries
✓
Competing on price has gotten old
✓
You know you should be closing more of the jobs you quote
✓
HVAC, roofing, siding, windows, plumbing, electrical, remodeling or custom homes

Find the Trust Gap Costing You Installs

Let's connect. We'll look at your sales process, show you where trust breaks down and whether this system fits your business.

Let's Connect